It’s not that you’re not working hard enough.

It’s that you’re aiming at the wrong target.

And here’s the kicker: most business owners don’t even know it. They blame their funnels, their tech, their ads, or even themselves… when the real problem is much simpler.

Until you do, you’ll keep building campaigns on a shaky foundation, wondering why your results don’t match your effort.

Now imagine the opposite.

Imagine knowing your audience so well that every time you sit down to write an email, create a lead magnet, or plan a launch, you already know exactly what to say.

That’s the power of pinpointing your who.

And that’s exactly what you’ll do inside the Customer Clarity Workshop.

I’ve seen it over and over again.

Brilliant authors. Inspiring thought leaders. Skilled coaches and service providers.

They had books that should have opened doors… programs that could change lives… services that truly delivered value.

But their marketing? It wasn’t landing.

Campaigns fizzled. Email lists stalled. Sales trickled in, far less than the effort deserved.

At first, many of them thought the problem was their funnel, their ads, or even themselves.

But when we dug deeper, the truth became clear:

Clarity about who their customer really was.

Clarity about what pains to speak to and what desires to promise.

Clarity that connects audience, offers, and messaging into one growth system.

So, I developed a framework to fix it.

It blends timeless direct response marketing principles (Eugene Schwartz, Martin Baier, Bob Stone, and Lisa Spiller) with modern tools like ChatGPT to make audience research insightful, practical, and fast.

I’ve used it to map out 15 subsegments for Publish to Thrive. I’ve used it to help clients sharpen their audience focus and open new opportunities. And every time, the result is the same: sharper messaging, stronger offers, and more consistent growth.

Now I’m bringing that same process into a focused half-day workshop, so you can finally get the clarity your business has been missing.

This isn’t theory.

I’ve been helping businesses understand their ideal audiences for more than twenty years.

From acquisition to retention, from designing stronger offers to increasing lifetime value, I’ve seen firsthand how clarity about your audience drives growth at every stage.

Every time this process is applied, the outcome is the same:

• Marketing gets easier.
• Messaging gets sharper.
• Offers connect.
• And revenue grows.

That’s the power of customer clarity, and it’s exactly what you’ll create inside the Customer Clarity Workshop.

President, StoryTellers Channel

"Charles’ vision of the migration path from Suspect to Prospect to Customer to Loyal Customer to Advocate and his direct marketing knowledge of how to build an automated system to realize the project inspires my continued confidence.”

USA Today Bestselling Author

“Charles helped me find my audience, grow my list, and shift my paradigm from one close to giving up to one that is excited about the future. Charles has skills that change lives!”

Bestselling Amazon Author & Literary Samurai

“Charles helped me multiply my reach many times over, taking my meager email list from less than fifty subscribers to thousands. He showed me how to use social media ads to locate my target audience, and then helped me craft precise email campaigns that resulted in strong ROI.”

The same clarity that helped the midline mentor streamline her audience, that fueled Publish to Thrive’s 15 subsegments, and that multiplied Thomas Webb's list from dozens to thousands… is available to you inside the Customer Clarity Workshop.

3 hours where we build your personas together, step by step.

We will identify between 3 to 5  personas for your business. 

During the workshop, we will develop the entire profile of one of your personas. 

Once you understand how to develop your personas, you can build your remaining personas. 

A document that shares my step-by-step method, so you leave with complete, detailed personas.

With this document, you will be able to connect your profiles directly to offers, emails, and content calendars.

Designed for entrepreneurial writers, authors, course creators, coaches, and newsletter publishers, so you can refine and expand your personas at any time.

These are the exact prompts I use to develop custom personas to gain clarity about an audience. 

You will be able to use ChatGPT to define your detailed personas in hours, instead of the weeks or months that it normally requires. 

After the workshop, you’ll also receive a personal 30-minute one-on-one call with me. 

On this call, I’ll help you make sure your customer personas are crystal clear and you’ll have the chance to ask specific questions about your own business.

This one-on-one call is about clarity. 

Plus, it gives me the chance to hear your feedback and refine the workshop experience, so every participant gets maximum value.

In short: you won’t leave with just ideas, you’ll leave with audience profiles and a framework that makes every email, offer, and campaign easier (and potentially more profitable).

This isn’t for everyone. The Customer Clarity Workshop is designed for you if:

Spaces are limited because this isn’t a passive webinar. 

It’s a hands-on workshop where I’ll work with each participant to help them define their customer personas. That means you’ll get direct attention as you build and walk away with customer clarity you can actually use.

What I’m teaching isn’t “the latest hack” or a shiny new tactic. It’s built on timeless direct marketing principles that have worked for decades. The same ones used by legends like Eugene Schwartz,  Martin Baier, Bob Stone, Dick Benson, and Dr. Lisa Spiller.

The difference? 

We’ll be applying those principles with today’s tools, like ChatGPT, to speed up the process, sharpen accuracy, and make persona-building something you can do in hours instead of weeks, months, or years.

You can build your personas with the free version of ChatGPT. But if you use the paid $20 version, you’ll be able to build even better personas with more precision.

See exactly what complete, detailed personas look like. You’ll get real examples so you can model your own, no guesswork required.

Pinpointing your audience is step one. Step two is understanding how they grow with you. This simple visual map shows the journey from prospect → customer → loyal customer → advocate — so you can design offers and campaigns that increase retention and lifetime value.

This exclusive framework lays out the big picture of how customer clarity connects directly to list-building, offers, and profit. Delivered as a video training, it’s the perfect reference for making smarter marketing decisions long after the workshop ends.

Because real clarity often comes on the second (or third) review, you’ll get recording access for one year . That way you can revisit the training whenever you need a refresher, whether it’s next week, next quarter, or next year.

Your name acknowledged as part of the first workshop.

25 plug-and-play examples of headlines, bullets, and hooks matched to pains and desires.

Video walkthrough showing how to use personas to run smarter ads, build your list, and facilitate effective collaborations.

The same clarity that helped the midlife mentor streamline her audience, that fueled Publish to Thrive’s 15 subsegments, and that multiplied Thomas Webb's list from dozens to thousands… is available to you inside the Customer Clarity Workshop.

Let’s be honest… most entrepreneurs guess their way through audience research. They spend:

And the cost isn’t just money. 

It’s frustration, wasted time, and lost momentum.

But what if you could skip all that? 

All it takes is a few focused hours to unlock the clarity you’ve been missing. You will walk away with the customer clarity that drives every successful marketing campaign.

That’s exactly what you’ll have after the Customer Clarity Workshop.

Hiring a consultant to do this work for you could easily cost $5,000+. 

Running ad tests without this clarity could burn through that same amount in weeks.

But your investment today is just $197.

Less than what you’d spend on a few hours with a junior consultant.

Less than what you’d waste on a single mistargeted ad campaign.

And a fraction of the value you’ll unlock when you finally know exactly who you’re speaking to.

I built this workshop to give you clarity...not stress.

So here’s my promise: If you don’t walk away from the Customer Clarity Workshop with a clearer understanding of your audience, I don’t want your money.

Join us for the session. Do the exercises. Fill in your Audience Profile Workbook.

If, by the end of the workshop, you don’t feel like you know your audience better, with personas, messaging hooks, and a map you can actually use, just let me know and I’ll refund your investment.

Or I will work with you to get clear on your customers, whichever you prefer. 

No hoops. No hassle. No hard feelings.

Because the truth is, this workshop works. And I’m confident it will give you the customer clarity you’ve been missing.

When you register today, you’ll secure your spot in a small, focused, hands-on workshop and walk away with customer clarity you can use immediately.

Get The Customer Clarit Workshop now!

Audience clarity is the foundation of every successful marketing campaign.

Without it, you’re just guessing.

The Customer Clarity Workshop gives you a proven, step-by-step process to identify your ideal customers, map their pains and desires, and connect them directly to your offers and campaigns.

And you can do it all in a single afternoon.

Join us live for just $197, and gain clarity on your customer.

Think about the real cost of not knowing your audience.

Even one failed campaign could cost you thousands of dollars in lost sales, not to mention the time and energy you’ll never get back.

But with the Customer Clarity Workshop, you’ll fix that problem in a single afternoon.

You’ll leave with complete personas, a Persona-to-Messaging Map, and proven messaging hooks you can use immediately. Plus four permanent bonuses (and three launch bonuses) to make it all even easier.

The math is simple: one workshop could save you from months of wasted effort and more than pay for itself in your very next campaign.

Secure your seat today for only $197 and finally pinpoint your who!

The Customer Clarity Workshop isn’t a course you can buy anytime.

It’s a live event and once the doors close, they’re closed.

Spots are limited, and so are the launch bonuses:

- Founder Recognition 

- Persona-to-Copy Swipe File 

- How Personas Power Your Advertising

If you wait, you risk missing out on not just the workshop, but the bonuses that could make all the difference in your marketing.

Don’t miss this live customer clarity workshop. Reserve your spot now for $197.

Imagine sitting down to write your next email and knowing exactly what to say.

Imagine running an ad and attracting the right people, every time.

Imagine launching an offer and hearing yes, again and again.

Imagine a growing list of loyal subscribers who open your emails, purchase your offers, and become the growth engine for your business.

That’s what customer clarity unlocks.

And it all starts with one afternoon inside the Customer Clarity Workshop.

Say yes to clarity. Say yes to growth. Say yes to finally knowing your who.

Lock in your access for just $197 and walk away with clarity you can use immediately.