A lifestyle business is a business that you create so you can live life on your terms. Only you define your success. With a lifestyle business, you control the time. You control when you work and when you play. You control how you help clients and the people you help. You control when you spend time with your family and when you focus on your business. Also, you control where you work. You determine if you work while you are traveling or if you prefer an in-home office, working from a coffee shop or local restaurant, or working from an office building. It is your choice. You decide.
Lifestyle businesses provide the ultimate freedom of revenue, time, and living life on your terms. Ultimately, you get to choose how you live your life. Instead of the business controlling you, the business provides an opportunity to create the life you love.
Let’s get started.
Creating the Ultimate Lifestyle Business
Today, everyone is a publisher, whether it is blog posts, newsletters, social media posts, podcasts, video scripts, speeches, books, or premium content like online courses and membership sites.
Today, publishing is about building audiences. It is creating content that resonates with your audiences. Publishing is about building a loyal fan and customer base, who advocate for your business.
This community is for entrepreneurs, writers, authors, content marketers, influencers, copywriters, bloggers, speakers, coaches, or any other type of purpose-driven entrepreneur who wants to build an online audience and create a lifestyle business.
We use modern-day publishing, combined with digital marketing to build online audiences.
Today, so much of owning and managing a blog is like that of a traditional print magazine. Magazines focus on creating relevant content, increasing the number of subscribers, and generating revenue. One big difference with a magazine is people pay to become a subscriber. With a blog and e-mail newsletter, subscribers are the number of people on your email list.
No matter the type of publishing, growing an audience is based on the fundamentals of direct marketing.
Combining Publishing with Digital Direct Marketing to Create a Lifestyle Business
This community focuses on how to use publishing combined with digital direct marketing to create a lifestyle business.
Whether it is selling 40 million copies of a book in the 1920s via mail order too publishing a book on Amazon today, the principles of direct response marketing are alive and well.
Or like in 1946, when over 200 new magazines started in one year to today the thousands of new blogs that are launching every day. The principles of direct marketing are how you build an audience.
Building Your Authority
Finally, publishing provides one of the fastest ways to create authority, influence people, and make an impact on people’s lives all around the globe.
We discuss topics that involve publishing, digital direct marketing, growing an audience, and building a lifestyle business.
Some topics are:
- Building a Business Around Your Book
- Writing Persuasivly and Creating Content
- Building an Audience with Facebook Ads
- Marketing Your Business Online and Offline
- Fusing Publishing and Direct Marketing To Build Your Personal Brand
- Paid and Free Marketing Strategies To Build Your Audience
- Publishing Products Other Than A Book
- Plus, Other Business Building Tips To Help You Expand Your Business
Each topic is about enhancing your business, improving your lifestyle, and thriving as an entrepreneur.
Our goal is to provide you with the tools that will help you succeed, prosper, and live the lifestyle that you desire while making a bigger impact on people’s lives.
So, I hope you will join me on this journey as we reveal how to combine digital direct marketing with publishing to grow an audience and build a lifestyle business.