by Charles George One common list building myth is that I'll earn money once I have a big list. That may be true. A large list can correlate to more revenue. But, let's debunk this list building myth. Here is the flaw in this type of … [Read more...] about Debunking a Common List Building Myth
newsletter marketing
3 Phases of Growing a Responsive, Profitable List
by Charles George When it comes to building an engaged, responsive email list, there are three distinct phases. Each phase is essential, and while some people only focus on building the list, you need all three phases to create a responsive, … [Read more...] about 3 Phases of Growing a Responsive, Profitable List
How Effective is Your Email Marketing?
One of the first things I do when I start consulting with a business is analyze their email marketing. How do you know if you are doing a good job with your email marketing efforts? There are 5 components of effective email marketing. Let’s … [Read more...] about How Effective is Your Email Marketing?
Case Study: Kelli Kelley – Purpose Driven to Support Families with Medically Fragile Babies
When I first met Kelli Kelley, I interviewed her on the Walking With Families podcast, that I co-created with the Ronald McDonald of Charlottesville, VA. What immediately stood out was Kelli’s passion for helping families in the neonatal intensive … [Read more...] about Case Study: Kelli Kelley – Purpose Driven to Support Families with Medically Fragile Babies
7 Reasons Why Email Newsletters are the “New” Business Model
Recently, I read an article that talked about how companies from news organizations, non-profits, start-up solopreneurs, and larger publishing companies were launching new businesses that were based on an email newsletter. The article even … [Read more...] about 7 Reasons Why Email Newsletters are the “New” Business Model