Often one of the questions I get asked the most is what is direct marketing? The simplest way to describe direct marketing is that is it targeted to a very specific audience, the ad contains an offer, there is a concrete deadline for people to respond, and everything is tracked and measured. By tracking you know how many leads the ad generated, the cost per lead, and the revenue from each ad.
Tracking allows you to scale campaigns and grow your business systematically.
When I created the Publish to Thrive site, my intent was to show authors and
So, when I thought of the word thrive, I created an acronym to describe the principles that would guide the content of the site.
Here are 6 Ways to T.H.R.I.V.E. as an author by combining publishing and direct marketing.
T – Targeting the Right Audience– Understanding who your ideal customers are and why is critical to the success of your business. This is the most important part of any marketing campaign, and it is vital to your success.
H. – Have an Offer – an offer can be a book, a coaching program, an online course, an event, or creating an author fan club. Creating offers takes creativity, but you will learn how to create multiple revenue streams for your business based on your books and your author persona.
R. – Results – Often what we track improves. This is true for marketing campaigns and achieving other personal and business goals. If you want a bigger email list, then track how many new subscribers are added each day and track what you do each day to add new subscribers. You just may be amazed at the results and how your list grows.
Being result-driven is focusing on what is important in our lives and understanding why it is important. It is taking action to achieve what we want in life. It is the day-to-day tasks that we complete each day that moves us towards achieving our goals.
I. – Invest in Marketing – Thomas Jefferson once said: “The person who stops advertising to save money is like the person who stops the clock to save time.” Marketing is essential to your business and growth as an author-entrepreneur. It is one of the most valuable skills that you can develop.
The site is designed to teach you how to implement direct marketing strategies to grow your author business so you can achieve the level of success that you desire. Whether it is targeting the right audience, writing persuasively, creating offers, planning promotions, or building your email list, you will learn everything from the fundamentals to advanced strategies of marketing, so you can grow your business and achieve the level of success that you desire.
V – Victory in Knowing Your Numbers – knowing your numbers are critical to growing your business. Whether it is the cost to acquire a lead, the cost to acquire a customer, or the lifetime value of each customer, knowing your numbers allows you to scale your business to whatever level you desire.
With the site, I will show you the important numbers to track, how to track, and even provide you with the tools to track and grow your business. Tracking the numbers can correlate to your marketing campaigns being more successful. Plus, by tracking your marketing, you should earn more revenue and profit for your business.
E – Enjoy Success! – This is the most important part of owning a lifestyle business. Often we get so caught up in the day to day activities that we forget to enjoy each day of our lives. Most of us decided to start our business so we can have more freedom and more time to do the things we want. The content of the site is designed so you can live the life you want on your terms. Remember, your success is defined by you.
So there you have the 6 guiding principles that will allow you to T.H.R.I.V.E.
Remember, the key to success is to take massive action.
Next, I will leave you with this quote about thriving.
“Only you can decide how far you get to travel in life. Therefore, you definitely owe it to your future self to be courageous and ambitious enough to strive and thrive without limitations.”
― Edmond Mbiaka
Finally, I will share one of my favorite sayings, “Do something today that your future self will thank you for.”
Now go take action and make something happen!
The Agile Writers Conference
Get Writing. Get Published. Get Sold.
On Jan. 26th, I will be speaking at the Agile Writer’s Conference. I will be talking about how to leverage email marketing to build your author-audience and then in the second presentation on how to use Facebook ads to increase the size of your email list and promote a book.
The Agile Writer’s conference is designed for beginning to advanced writers. It is divided into three tracks: Getting Started, Craft of Writing, and Publishing & Promotion. Plus, you can Mix and Match seminars from all three tracks for an all-day event!
The conference delivers actionable content that you can use today to Get Writing, Get Published and Get Sold.