Two questions that I get asked is, " What are the components of a successful marketing campaign?" and “How do you optimize a marketing campaign?” Optimizing an entire marketing campaign is a high-level skill set. Optimizing marketing campaigns … [Read more...] about 3 Components of Every Successful Marketing Campaign
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7 Techniques to Create New Content Ideas Your Audience Will Love
One of the most challenging aspects of creating content consistently is coming up with new ideas and topics to write about. At first, creating content is easy. Topics seem to flow, but what happens after you have created a bunch of blog posts? … [Read more...] about 7 Techniques to Create New Content Ideas Your Audience Will Love
How to Build a Successful and Profitable Email List
One question people often ask me is, “How do you build a successful and profitable email list?” My answer is, “It depends. It depends on many factors.” There are universal elements to building a successful and profitable email list. These … [Read more...] about How to Build a Successful and Profitable Email List
How Much is a Customer Worth to Your Business?
The conversation started with, "I just need something to feed the funnel. I lack that, but for revenue of $17 per month per customer to spend hundreds to get customers is crazy." When you are growing your business, what strategies do you … [Read more...] about How Much is a Customer Worth to Your Business?
Optimize Your Email List for Maximum Profit
An email list is one of the most valuable online assets. When building an email list often, it is easy to lump together several separate steps into one overall accomplishment. For instance, new list builders will often fuse building the list … [Read more...] about Optimize Your Email List for Maximum Profit