With many businesses, on the 1st day of the month, revenue starts at zero. And then each month to achieve the revenue of the previous month, the business needs to have the same number of transactions at the same average transaction … [Read more...] about Transform Your Business with Recurring Revenue!
Last week I shared the 7 steps of a marketing plan. One of the most important components of a marketing plan is the Customer Persona Worksheet. The customer persona worksheet helps you keep the information about your customer in one place. … [Read more...] about How to Improve Your Marketing By Organizing Your Customer Information
Last week, I was talking with an entrepreneur that has a technology company. During our conversation, he told me how stressed out he had been over the last few weeks, because of a shortage of operating revenue. He then went on to describe how he … [Read more...] about Marketing Plan-7 Critical Steps To Create A Marketing Plan.
The real secret to understanding your ideal customer is research. Research is invaluable when planning your business, writing a blog post, creating products for your business, or communicating with prospects and customers. In fact, almost every … [Read more...] about 15 Ways to Identify Your Customer’s Wants, Needs and Desires
Often one of the questions I get asked the most is what is direct marketing? The simplest way to describe direct marketing is that is it targeted to a very specific audience, the ad contains an offer, there is a concrete deadline for people to … [Read more...] about How to T.H.R.I.V.E. as an Author!