What is your biggest marketing challenge? According to MarketingCharts, the 7 biggest marketing challenges that companies face today are: -Improving the conversion of your audience -Improve on content distribution and promotion -Improve … [Read more...] about Solving Today’s 7 Biggest Marketing Challenges
When I first met Tina Glasneck, she was a USA Today Best-Selling author. She was speaking at an author’s conference about email marketing. We talked for much of the day about our businesses, opportunities, and challenges.Toward the end of the day, … [Read more...] about (Case Study): Tina Glasneck From Close to Giving Up To Amazon Best Selling Author and Speaking at Dragoncon
When I am working in my home office, often I’m distracted by a feline friend that is persistent and will not take “No” for an answer. When I first met this cat, somebody abandoned her at my sister’s work. The week prior, I told my sister that I … [Read more...] about Marketing Lessons from an Abandoned Cat
Last week, I was talking with an entrepreneur that has a technology company. During our conversation, he told me how stressed out he had been over the last few weeks, because of a shortage of operating revenue. He then went on to describe how he … [Read more...] about Marketing Plan-7 Critical Steps To Create A Marketing Plan.
Often one of the questions I get asked the most is what is direct marketing? The simplest way to describe direct marketing is that is it targeted to a very specific audience, the ad contains an offer, there is a concrete deadline for people to … [Read more...] about How to T.H.R.I.V.E. as an Author!