When it comes to selling and promoting a book one of the 1st things authors need to understand is how to develop raving fans. I call it audience building! You may be asking "What is audience building and how do you do it? Audience … [Read more...] about 3 Steps to Build Your Author Audience
When building an engaged author-audience, there are 3 main components. Audience- The audience is whom you are targeting. This is the most important part of any marketing campaign and can represent between 40-60% of the success of a … [Read more...] about Here’s the Truth About Advocating For Your Audience
I talk about the benefits of building an email list in many of my articles. And the reason why is because email is one of the most profitable marketing channels available today. But how do you increase the size of your email list? How do you … [Read more...] about How to Attract More Ideal Email Subscribers.
Often, I am asked, “Why does the size of an email list matter?” To answer this question let’s think about magazines and how a successful magazine operates. Magazines build a list of subscribers, and then the number of subscribers determines … [Read more...] about Why Email List Size Matters
Did you know that according to the Campaign Monitor for the last 10 years email has generated the highest ROI for entrepreneurs and marketers? Not having an audience to read your books, or to interact and engage with is no fun. Not having an … [Read more...] about How To Turn Your Email List Into An Active Audience