With direct marketing, you either try to sell your product or service directly, or you can generate leads. There are pros and cons to both strategies. In this article, we will analyze both options, so you can decide what strategy is best for … [Read more...] about Master Your Advertising with Lead Generation and Direct Sales
Direct Response Marketing
When it comes to selling and promoting a book one of the 1st things authors need to understand is how to develop raving fans. I call it audience building! You may be asking "What is audience building and how do you do it? Audience … [Read more...] about 3 Steps to Build Your Author Audience
Last week, I was talking with an entrepreneur that has a technology company. During our conversation, he told me how stressed out he had been over the last few weeks, because of a shortage of operating revenue. He then went on to describe how he … [Read more...] about Marketing Plan-7 Critical Steps To Create A Marketing Plan.
Often one of the questions I get asked the most is what is direct marketing? The simplest way to describe direct marketing is that is it targeted to a very specific audience, the ad contains an offer, there is a concrete deadline for people to … [Read more...] about How to T.H.R.I.V.E. as an Author!
One of the most challenging aspects of owning a business is maintaining the correct mindset. In this article, I share insights from my favorite quotes from this year’s weekly newsletter. This is a fun artilce that will provide perspective on … [Read more...] about Inspiring Business Building Insights for Your Author Business.