Recently, I read an article that talked about how companies from news organizations, non-profits, start-up solo-preneurs, and larger publishing companies were launching new businesses that were based on an email newsletter. The article even stated … [Read more...] about 7 Reasons Why Email Newsletters are the “New” Business Model
With direct marketing, you either try to sell your product or service directly, or you can generate leads. There are pros and cons to both strategies. In this article, we will analyze both options, so you can decide what strategy is best for … [Read more...] about Master Your Advertising with Lead Generation and Direct Sales
When it comes to selling and promoting a book one of the 1st things authors need to understand is how to develop raving fans. I call it audience building! You may be asking "What is audience building and how do you do it? Audience … [Read more...] about 3 Steps to Build Your Author Audience
With many businesses, on the 1st day of the month, revenue starts at zero. And then each month to achieve the revenue of the previous month, the business needs to have the same number of transactions at the same average transaction … [Read more...] about Transform Your Business with Recurring Revenue!
Last week I shared the 7 steps of a marketing plan. One of the most important components of a marketing plan is the Customer Persona Worksheet. The customer persona worksheet helps you keep the information about your customer in one place. … [Read more...] about How to Improve Your Marketing By Organizing Your Customer Information