Publishing is more than books.
Publishing includes so much more than just books! What I love most about the publishing business is that each and everything you create is an asset. A book creates instant credibility, which can lead to an online course, which can become a popular blog, and all can build an email list that allows you to develop long-term relationships with your audience.
Today, so much of owning and managing a blog is like that of a traditional print magazine. Magazines focus on creating relevant content, increasing the number of subscribers, and creating revenue. A blog and ezine are both like a traditional magazine in so many ways. One big difference with a magazine is people pay to become a subscriber. With a blog and ezine, subscribers are the number of people on your email list.
No matter the type of publishing growing an audience is based on the fundamentals of direct marketing.
Combining Publishing with Digital Direct Marketing to Create a Lifestyle Business
This site is not going to focus on how to write and publish a book necessarily, but how to use publishing combined with direct marketing to create a lifestyle business.
Whether it is selling 40 million copies of a book in the 1920s via mail order too publishing a book on Amazon today, the principles of direct response are alive and well.
Or like in 1946, when over 200 new magazines started in one year to today the thousands of new blogs and ezines that are launching every day, the principles of direct marketing are how you build an audience.
Building Your Authority
Finally, publishing provides one of the fastest ways to create authority, influence people, and make an impact on people’s lives all around the globe.
We discuss topics that involve publishing, direct marketing, growing an audience, and building a lifestyle business.
Some topics are about:
- Building a Business Around Your Book
- Using Facebook Ads To Promote Your Business and Book.
- Marketing Your Business Online and Offline
- Fusing Publishing and Direct Marketing To Build Your Personal Brand.
- Paid and Free Marketing Strategies To Build Your Audience.
- Publishing Products Other Than A Book To Earn More Money.
- Plus, Other Business Building Tips To Help You Expand Your Business.
Each topic is about enhancing your business, improving your lifestyle, and thriving as an author and entrepreneur.
Our goal is to provide you with the tools that will help you succeed, prosper, and live the lifestyle that you desire while making a bigger impact on people’s lives all around the globe.
So, I hope you will join me on this journey as we discover and reveal how to combine direct marketing with publishing to grow an audience and build a lifestyle business.