Today, everyone is a publisher, whether it is blog posts, newsletters, social media posts, podcasts, video scripts, speeches, books, or premium content like online courses and membership sites.
This group is for entreprenurs, writers, authors, marketers, influencers, copywriters, bloggers, speakers, coaches, or any other type of purpose-driven entrepreneur who wants to build an online audience and create a lifestyle business.
We use modern-day publishing, combined with digital marketing to build online audiences.
With a publishing business each and everything that you create is an asset. A book creates instant credibility, which can lead to an online course, which can become a popular blog. All of these can build an email list that allows you to develop long-term relationships with your audience.
Today, so much of owning and managing a blog is like that of a traditional print magazine. Magazines focus on creating relevant content, increasing the number of subscribers, and generating revenue. One big difference with a magazine is people pay to become a subscriber. With a blog and e-mail newsletter, subscribers are the number of people on your email list.
No matter the type of publishing, growing an audience is based on the fundamentals of direct marketing.
Combining Publishing with Digital Direct Marketing to Create a Lifestyle Business
This group’s focus is how to use publishing combined with digital direct marketing to create a lifestyle business.
Whether it is selling 40 million copies of a book in the 1920s via mail order too publishing a book on Amazon today, the principles of direct response marketing are alive and well.
Or like in 1946, when over 200 new magazines started in one year to today the thousands of new blogs that are launching every day. The principles of direct marketing are how you build an audience.
Building Your Authority
Finally, publishing provides one of the fastest ways to create authority, influence people, and make an impact on people’s lives all around the globe.
We discuss topics that involve publishing, digital direct marketing, growing an audience, and building a lifestyle business.
Some topics are:
- Building a Business Around Your Book
- Writing Persuasivly and Creating Content
- Building an Audience with Facebook Ads
- Marketing Your Business Online and Offline
- Fusing Publishing and Direct Marketing To Build Your Personal Brand
- Paid and Free Marketing Strategies To Build Your Audience
- Publishing Products Other Than A Book
- Plus, Other Business Building Tips To Help You Expand Your Business
Each topic is about enhancing your business, improving your lifestyle, and thriving as an entrepreneur.
Our goal is to provide you with the tools that will help you succeed, prosper, and live the lifestyle that you desire while making a bigger impact on people’s lives.
So, I hope you will join me on this journey as we reveal how to combine digital direct marketing with publishing to grow an audience and build a lifestyle business.