Have you ever considered all the different ways that you can promote a book? As a writer, you possess one of the most valuable marketing skills, and that is the ability to write.
Here are 20 different ways to promote your business with writing.
Promoting Your Book With Email Marketing
Lead Magnets – lead magnets are the ambassadors of your business. They are topic specific and designed to provide value and start developing the relationship further with your prospects and clients. They are similar to the Free Report that provides value and can lead to a paid content upgrade. Lead magnets are different by requiring the person to opt-in to your email list
Newsletters – inbox newsletters are one of the best tools for building relationships with prospects and clients over time. The key to newsletters is that they need to be sent out at least once per week. Consistency is king. Pick the same time and day to send each week.
Dedicated Emails– the purpose is to promote one product or one service per email. Plus, with dedicated emails, there is only one link to click. The one link may appear multiple times throughout the email.
Autoresponders- autoresponders are automated emails that go out to email subscribers. Autoresponders can be used to build engagement, can be transactional emails that deliver purchase receipts, login information, etc. They can also be used to deliver value, build engagement and then offer a product or service.
Promoting Your Book On Your Website
Blog Posts– are one of the most powerful marketing tools in an author’s arsenal. Blog posts can be posts anywhere from 300 to 10,000 words. They can be topic specific or and multimedia driven. In the future, I will share all of the different types of blogs posts an author can create. What else is unique about blog posts is they can be part of the marketing mix to ascend people through the customer journey.
Testimonials – Testimonials are good for social proof and for providing website visitors feedback about customers experiences. Testimonials can be on one specific page or sprinkled throughout a website.
Case studies– case studies are success stories of clients. Normally they are about 2 pages long. When I write case studies, I normally follow this formula problem, solution, and then the result.
Online Product Catalog – Have you thought about adding all of your products to your website, so people can see what you offer. Whether your showcasing books, online courses, coaching programs, mastermind groups, etc. requires that you write copy to describe the product and present the benefits.
Content Marketing– content marketing can be any type of content that is posted on a website. From articles, blog posts, free reports, podcasts, memes, banner ads, short and long form sales letters, video sales letters, or paid premium content. All of these require writing copy.
Social Media Posts– Most social media posts require some form of writing, even if it is a graphic or meme, some copy is often part of the post. Social media post can be great for new people learning about your business and for engaging people who follow you.
Promoting Your Business With Media Buys
Media buys are push marketing strategies that allow you to reach your ideal audience quickly. Here are a few different types of media buys that require writing.
Pay Per Click Ads – pay per click ads like Facebook and Google ads allow you to reach your ideal customer on a consistent basis. You pay for the ad and traffic is delivered to the desired page on your website.
Banner Ads– writing banner ads is often short copy. In just a few words you have to grab the person’s attention and get them to click the ad. Banner ads can still be effective in driving traffic to a site.
Text Ads– text ads can be on a website, in a newsletter. They can be advertisements that stand out or they can blend in and can be a call to action within an article.
Blog Tours– I listed blog tours under media buys because some companies will organize a blog tour for an author. The author pays the company to organize the tour. These can be advantageous for authors to provide access to the site with large audiences that may be unaware of the author.
Promoting Your Book With Sales Pages
Landing Pages- The purpose of a landing page is to create a lead. Typically, the page offers a lead magnet in exchange for the person’s contact information. The person provides their information and then they are added to the company’s database.
Free Report that leads to a paid product- Free reports are often topic specific and are fantastic for building value, educating prospects about a product. They deliver value and if the reader wants to learn more than they can purchase an online course or some other form of content upgrade that delves deeper into the topic.
Long form sales letter – Long form sales letters are the crème de la creme of direct response marketing.
The primary purpose of a long form sales letter is to sell a product or service in a unique way so the customer can understand the value and then be motivated to purchase the product. Long form sales letters can follow a formula of the lead, the body, the offer, presentation of price, guarantee, bonuses, the close, and finally the P.S. statement.
Short form sales letter– short form sales letters are similar to long-form sales letters except they share the information in a more concise way that can be digested quickly. Often for online, you can use short form and long form sales letters together. Potential customers can read the short form sales letter and then click to the long form sales letter to learn more about the product.
Video Sales Letters– These are long form sales letters in video format.
Webinars– Webinars are typically 60-90 minute presentations that can be live or pre-recorded. They deliver value to the audience and then make an offer.
So, there you have 20 different ways writing can help you promote your author business.
The good news is as an author, you already have one of the most valuable skills to promote your book, and that is the ability to write. Persuasive writing takes practice and is a different skill than writing a book. But being you already enjoy writing, learning how to write persuasively is a skill that you can develop over-time and should come naturally to you.
If you really want to sell more copies of your book, then focus on building your email list. Download 101 Ways to Increase the Size of Your Email List by clicking on the banner below.