Direct response marketing combined with the principles of publishing has been proven and perfected for over 100 years. Direct marketing was first used to sell books around the 1920’s starting with the book "The Little Leather Library" that sold 40,000,000 copies in the … Read More about The Timeless Principles of Direct Response Publishing
When developing sales strategies for your products and services, it is important to understand the five stages of the buying process. When you understand these five stages, it allows you to ask potential customers questions … [Read More...] about The 5 Stages of the Buying Process
Burn the ships and conquer your dreams! To achieve great things we must do great things. Are you ready to light the match? Every single day someone is waking up with the thought, “this is not the life I wanted.” Sadly, few … [Read More...] about Burn the Ships and Conquer Your Dreams
One of the first things I do when I start consulting with a business is analyze their email marketing. How do you know if you are doing a good job with your email marketing efforts? There are 5 components of effective … [Read More...] about How Effective is Your Email Marketing?
Over the last several weeks, quite a few people asked me about helping them build their email list. Building an email list and then earning money from the list are two high-level skills. Moreover, email marketing is one … [Read More...] about How Fast Can You Build Your Email List?