Direct response marketing combined with the principles of publishing has been proven and perfected for over 100 years. Direct marketing was first used to sell books around the 1920’s starting with the book "The Little Leather Library" that sold 40,000,000 copies in the … Read More about The Timeless Principles of Direct Response Publishing
When you first meet someone, what do you normally do? Do you look them in the eye? Do you greet them and say, “Hello”? Do you shake their hand and then start a conversation? Or do you look down, mumble … [Read More...] about Does Your Welcome Email Connect You and Your Subscribers?
When I am working in my home office, often I’m distracted by a feline friend that is persistent and will not take “No” for an answer. When I first met this cat, somebody abandoned her at my sister’s work. The week prior, I … [Read More...] about Marketing Lessons from an Abandoned Cat
Bob Dees is a retired 3-star Major General who is one of today’s top thought leaders on resilience. His mission in life is to teach individuals, businesses, and even nations how to become resilient. He believes that … [Read More...] about Embracing the Moments When Your Entire Life Changes
Can these short snippets of marketing wisdom inspire you to think differently about email marketing? These are some of the best quotes that I found about the power of email marketing. If you are not focusing on email … [Read More...] about 13 Email Marketing Insights That Will Inspire You