Direct response marketing combined with the principles of publishing has been proven and perfected for over 100 years. Direct marketing was first used to sell books around the 1920’s starting with the book "The Little Leather Library" that sold 40,000,000 copies in the … Read More about The Timeless Principles of Direct Response Publishing
Today publishing an online course provides immense value. An online course allows you to help more people than with one-on-one coaching or done-for-you services. Moreover, you can share your expertise with more people and … [Read More...] about 10 Ways to Sell an Online Training Program or Digital Product
When developing sales strategies for your products and services, it is important to understand the five stages of the buying process. When you understand these five stages, it allows you to ask potential customers questions … [Read More...] about The 5 Stages of the Buying Process
Recently, I watched a Facebook live video where an author shared her strategies on how she planned to reach her revenue goals for 2020. Plus, she shared how these revenue strategies are going to fuel how she creates … [Read More...] about Create Revenue Pipelines To Serve More Customers And Build Your Empire
One of the first things I do when I start consulting with a business is analyze their email marketing. How do you know if you are doing a good job with your email marketing efforts? There are 5 components of effective … [Read More...] about How Effective is Your Email Marketing?