Direct response marketing combined with the principles of publishing has been proven and perfected for over 100 years. Direct marketing was first used to sell books around the 1920’s starting with the book "The Little Leather Library" that sold 40,000,000 copies in the … Read More about The Timeless Principles of Direct Response Publishing
When racecar drivers lose control of the car, they are taught to look where they want the car to go, not to look at the wall. By looking where they want the car to go, they naturally steer the car … [Read More...] about Decide to Lead, Be More Creative and Innovate
Have you ever wanted to create a course around your knowledge to help more people? In this article, I share several advantages and benefits of creating an online course. This article shares the 10 steps to plan and … [Read More...] about How to Plan and Create An Online Course
What is your biggest marketing challenge? According to MarketingCharts, the 7 biggest marketing challenges that companies face today are: -Improving the conversion of your audience -Improve on content distribution … [Read More...] about Solving Today’s 7 Biggest Marketing Challenges
“How far in advance do you plan your content?” is a question many of my clients ask me. It is a good question. Here is the reality, some people create their content and then publish it immediately. Other people plan … [Read More...] about How far in advance do you plan your content?